The Louis S. Wolk Jewish Community Center of Greater Rochester established the Ames Amzalak Rochester Jewish Film Festival (RJFF) in 2000 to present the best contemporary Jewish-themed films from around the world to the Rochester community. RJFF exists to promote awareness and pride in the diversity of all people; to strengthen community consciousness of Jewish identity, history and culture; to provide a forum for community gatherings that allows valuable dialogue; and to create an international showcase for filmmakers who are Jewish or whose work explores Jewish themes.